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All About Advertising Agency Website
An advertising agency website is often the first interaction a potential client will have with your company. Hence, you must create an accurate and inspiring representation of your agency’s work. A digital agency’s success largely depends on its website’s design. Basically, Your website should strike the right balance between form and function: it should feel modern, reliable, and valuable without looking like an out-of-the-box template.
We live in an age where a website for your business is essential. A website helps reassure people that your business is legitimate and is where potential customers look for more information about you and what you offer.
Essential Features of Advertising Agency Website
An agency website with the right features will help you attract prospects, increase your credibility, provide organic traffic to your business, generate leads, and ultimately create more clients. Read on for some must-have features for your agency website.
- Examples of work
Your website is a great place to showcase your impressive work to other clients. Make sure you have a designated, easy-to-find place to display this work; that way, when potential customers visit your site, they’ll know exactly where to find you.
It’s also a good idea to explain each project, stating the context, the problem to solve, and any other parameters your team was working on. This shows other potential clients exactly what your team is capable of and attracts them to work with you.
- Easy navigation
Certainly, your site navigation is perhaps the essential feature of your website, as it affects the user and customer experience. If website visitors have difficulty getting to essential pages or accessing relevant information, this leads to higher bounce rates, which means visitors will spend less time on your website. It could also kill your credibility and ultimately hurt your business.
Ensure your navigation menu isn’t hidden or located in a dark space, use names your target audience is familiar with, and consider their needs. You can also take advantage of the bottom navigation. Use the top navigation to highlight essential pages your prospects will likely find interesting, and use the bottom navigation for other important pages you want to display.
Top navigation:
- Product/services
- Work examples
- Resources
- About section
Bottom navigation:
- Contact information
- Professional opportunities
- Blog
Suppose you’re still not sure what to put where. Look for other sites on the web. Eventually, see what your competitors are doing and take notes on the websites you enjoy. If you’re on a site and enjoying the experience, write why and see if it also makes sense for your site.
- about Us Page
The about us page is where your website visitors can learn more about your agency and the people who work there. Unfortunately, most website owners don’t treat the about us page with the seriousness it deserves. Although, it can create transparency your potential customers can appreciate. In addition, you can make it a powerful sales tool for your agency by approaching your content in a goal-oriented way.
- Your agency’s about us page should:
- Tell the story of how you started your agency
- Explain your business to prospects in a few paragraphs
- Express your agency’s core values
- Clearly state your unique value proposition
- Show the faces behind your company
- Use influential copy that pleas to your prospects’ emotions
Overall, this page lets you have more fun and show your agency’s personality. Of course, it’s a good idea to provide pictures of your employees, their names, and job titles so potential clients can see the people behind the work.
- Full case studies
It’s essential to understand the importance of case studies. They can provide potential customers with a complete analysis of how their service and product offerings helped solve specific customer problems. However, the goal is to paint your client’s achievement with your agency’s facilities and show prospects how they can acquire similar results when doing business with you.
Moreover, case studies are unlike cases of your work. While they show potential customers what you do, it’s more about showing them a specific problem you helped a customer solve and explaining the results to show that you followed through on your potential. These benefits set your agency apart from the potential clients you must choose from.
- A helpful blog
Generally ,a blog with useful, valuable, and correct content is a must-have feature for your organization’s website. In addition, you can increase your agency’s credibility by presenting yourself as an expert in your industry. Furthermore, an outstanding blog section helps you share valuable educational content with your audience. Moreover, by consistently posting blog content, you can build trust and create shareable content in your email nutrition campaigns and social media calendar.
Additionally, when you prioritize SEO in your content creation, you’ll build a blog that ranks in search results, making it even more accessible to your audience looking for online resources.
- Website Forms and Landing Pages
Meanwhile, if you want to take advantage of all your site visits by creating a way to track those visitors and enroll them in your email marketing. Adding pop-up forms on your website is a great way to do this. You can however, add these methods to high-traffic pages and inspire companies to sign up for your email marketing. Once you have their data, you can send them blog content and enlarge them to your drip promotions.
Generally, you will also need to make landing pages on your site for people to download appreciated resources, like guides, eBooks, or whitepapers. You can build digital campaigns around these landing pages for even more coverage and to create more leads for your agency. Expand your business visibility and attract more leads to your agency by implementing the above features for your website.
Steps to create an advertising agency website:
- Choose a Service/s to Offer. The first step is determining what service/s you want to offer your customers.
- Choose a Niche/s.
- Find clients/brand yourself.
- Nail service delivery.
List of Awesome Digital Advertising Agency Websites
- RNO1
- Beyond
- YML Media Labs
- Bruce Clay Mena
- Major Tom
- Isadora Digital Agency
- Space Oddity Dubai
- Frank Digital
- Luminary
- Rabbit Studio
- Engage Massive
- KOTA
- Blue Fountain Media
- Mobi team
- Bleech
- Cemtrexlabs
- Modern
- Fantasy
- Reload Digital
- Peaky Digital
- The Square Peg
Conclusion
Therefore, advertising agencies are responsible for initiating, managing, and implementing paid marketing communications. Additionally, some agencies have branched out into other types of marketing communications, including public relations, sales promotion, interactive media, and direct marketing. Chiefly, the advertising agency is like a tailor. Consequently, you create the ads, plan how, when and where they should be delivered, and deliver them to the client. Hence, advertising agencies mostly do not depend on any organization. These agencies take all the efforts to sell the product of the clients.
