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Introduction
Marketing communications salary figures show that the position pays well above the national average for all careers. Expertise in specific skills and marketing communication tools can enhance salary and advancement opportunities.
How much does a marketing communications specialist earn?
In the United States, marketing communications specialists earn an average of $53,993 per year or $25.96 per hour. However, marketing communications specialists at the lower end of that spectrum—the bottom 10%, to be exact—make roughly $36,000 a year, while the top 10% earn $80,000.
Location affects how much a marketing communications specialist can expect to earn. As a result, marketing communications specialists make the most of it in Delaware, Washington, New Jersey, New York, and California.
Highest Paying States For Marketing Communications
In the US, the median salary for a Marketing Communications Specialist is approximately $53,993 per year, which drops to $25.96 per hour. Interestingly, Marketing Communications Specialists have the highest wages in Seattle, WA, around $68,880 annually. For those just starting, the median entry-level salary in Seattle, WA, is $45,000. Additionally, marketing communications specialists earn more than the median salary in New York, NY; Parsippany-troy Hills, NJ; San Francisco, CA; Broomfield, CO; and Portland, OR. On a broader level, salaries for marketing communications specialists are highest in Delaware, Washington, New Jersey, New York, California, Pennsylvania, and Connecticut. By contrast, Nebraska, North Dakota, and Wyoming offer the lowest salaries for marketing communications specialists.
Marketing Communications Salary According To Years Of Experience
The salary of a marketing communications specialist can vary depending on the years of experience a person has, from entry-level to senior level. For example, an accountant with 0-2 years of experience earns an average salary of $33,878, a mid-career professional with 3-6 years of experience earns an average of $53,993 a year, and a senior accountant with 7-12 years of experience enjoys for an average annual salary of $93,701. The Bureau of Labor Statistics (BLS) provides data on how to experience level affects total compensation as part of its National Compensation Survey, based on causes such as knowledge, complexity, contacts, and environment.
Which Companies Pay Marketing Communications The Most?
Based on our most recent salary estimates, Apple and Applied Materials are the highest-paying companies for marketing communications specialists.
Company
- 1 Apple
$110,885 $53.31 22
- 2 Applied Materials
$103,936 $49.97 34
- 3 Intel
$102,986 $49.51 385
- 4 Micron Technology
$102,142 $49.11 2
- 5 Juniper Nets
$99,655 $47.91 4
- 6 Ciena
$97,897 $47.07
- 7 Amphenol
$96,920 $46.60 7
- 8 Infinity
$95,449 $45.89 2
- 9 Koch Industries
$91,503 $43.99 3
- 10 Ascent
$89,677 $43.11
High-Paying Traditional Marketing Communications Jobs
Among traditional marketing jobs, the highest-paying positions are:
- International Marketing Executive ($282,100)
- Senior Channel Development Executive ($267,200)
- Marketing Director ($265,000)
- Senior Marketing Executive ($244,400)
- Senior Market Research Executive ($193,100)
- Marketing Director ($152,800)
- Global Marketing Manager ($145,000)
- Director of Corporate Communications ($124,054)
- Product Marketing Manager ($113,000)
- Market Research Director ($111,907)
Digital Marketing Job Salaries
So how much do digital marketers make? Digital marketing jobs pay more than general marketing jobs in both countries.In the United States, digital marketing salaries start at $45,000 per year for entry-level jobs and go up to $100,153 per year for jobs that require more experience. Therefore, the average digital marketing salary is $62,096 per year or $32.36 per hour.
Digital marketing salaries are highest in South Dakota and Iowa (average $85,000 annually). Conversely, digital marketing salaries are the lowest in Idaho (an average of $43,925 annually).Digital marketing jobs pay slightly more than marketing jobs in Canada, but the difference remains. Canada’s average digital marketing salary is CA$ 55,000 per year or CA$ 28.21 per hour. The highest-paying digital marketing jobs are in Quebec (average CA$ 65,000 per year), while the lowest is in Nova Scotia (average CA$ 45,700 per year).
High-Paying Digital Marketing Jobs
In general, digital marketing jobs tend to pay more than all marketing jobs combined. But this isn’t the case for top-tier digital marketing jobs. For example, the highest salary for a digital marketing job is $200K, unlike generic marketing roles where one can earn up to nearly $300K annually.
However, as everything is digitized in today’s world, the highest-paying jobs in traditional marketing also require advanced knowledge of digital marketing. This means that at the executive and management levels, marketers are expected to have experience in both conventional and digital marketing.
The highest-paying digital marketing jobs are:
- Growth Leader ($200,000)
- Ecommerce Marketing Director ($148,500)
- Data Scientist ($127,617)
- Director of Digital Marketing ($120,000)
- Content Director ($$113,350)
- Email Marketing Director ($102,588)
- Digital Marketing Director ($99,040)
- Head of Content ($97,500)
- Editorial Director ($88,230)
- Content Marketing Manager ($80,000)
Top Factors Affecting Salaries for Marketing Communications
Ultimately, how much you earn from a marketing job depends on several factors:
1. Trading post
As you have seen above, some positions have higher salaries than others. Entry-level positions, of course, have the lowest wages. In addition, specific dimensions of marketing may also command higher salaries than others. For example, expected- to mid-level digital marketing jobs generally pay more than traditional ones. But even within digital marketing itself, there are differences. For example, jobs in social media tend to have lower salaries than jobs in email marketing.
2. Workplace
Another factor that affects the salary of the job is the location. In general, positions in larger cities offer higher wages to offset the higher cost of living. For remote jobs, wages may be affected by the employee’s location. Buffer’s salary formula, for example, considers the employee’s cost of living. However, the jury is still unsure whether this is a good approach. Some argue that the value of the employee to the company remains the same, no matter where he is located.
3. Education
The next factor that affects a salesperson’s salary is the employee’s level of education. In general, higher education means higher wages. For example, all Business Schools, an online directory of accredited business degree programs and business career resources, says that a marketing degree and an MBA increase your earning potential.
4. Experience
Of course, the level and quality of your experience count. In general, jobs that require more years of experience offer higher salaries than those that do not. Similarly, if you have more experience in terms of time and depth, you can negotiate to receive a higher salary range for the position. Even entry-level marketing positions today require some expertise.
5. Gender
It is sad but true that gender still affects one’s salary. For example, the 2020 Content Marketing Salary Report noted a clear gender gap in content marketer earnings: The median income for men was $88,360, but for women, it was $76,183. In other words, women make 86 cents for every dollar a man earns.
6. Specialization
Specialization is another feature that influences how much a salesperson earns. Marketers earn higher salaries than generalists, especially in mid-level marketing jobs.
Maximize your earning potential as a seller
- A career in marketing won’t catapult you into mega-riches overnight. However, it offers the potential for you to earn a good living, even if you’re starting. You can make more than the median household income as you progress beyond entry-level positions. When you get to the top marketing positions, you can win over 90% of households in North America.
- Education, experience, and specialization are just some things that can increase your income. Your gender, location, and position are other factors that affect your salary. You are not in control of these factors, but it is within your power to affect some of them and put you in an excellent position to negotiate for higher wages.
Conclusion
Salaries for marketing communications positions vary significantly and depend on industry, experience, and location. However, the median annual salary across all sectors for communication professionals as of May 2021 was $62,340. In addition, the projected job growth for the profession is 14% between 2020 and 2030, according to the US Bureau of Labor Statistics. USA (BLS).A career in marketing communications usually begins as a specialist but can lead to higher positions with titles such as director and manager. Therefore, communications salaries depend on both experience and industry.
